RALPH LAUREN | BABY EVERGREEN '26

I led the creative concept and visual direction for a refreshed evergreen campaign designed to capture the timeless warmth and sentiment of the Ralph Lauren Baby world. I art directed both on-figure and still life photography, shaping imagery that balanced softness, storytelling, and elevated product presentation across gifting and everyday essentials. From initial concept through final launch, I oversaw the creative across production, retouching, and asset approvals to ensure a cohesive and enduring campaign across all touchpoints.