POLO | HOLIDAY '25

For the Holiday 2025 campaign, I collaborated with a small creative team on concept development for a multi-category campaign spanning menswear, womenswear, kids, baby, and dual imagery. I art directed one of the holiday sets, leading on-set creative direction across stills and talent to bring the warmth, richness, and storytelling of the season to life. The final imagery balanced elevated holiday nostalgia with the timeless spirit of the Ralph Lauren brand across multiple categories and touchpoints.